Mark Banfield, Chief Revenue Officer, TeamViewer - From Sales Strategy to Sales Execution

Mark Banfield returns to the PepTalks Podcast for part two of our deep dive into building and scaling a high-performing sales function under PE ownership.

In his first appearance, Mark shared how to lay the foundations of an effective go-to-market engine. You can listen to that episode here: https://pep-talks.co.uk/podcast/mark-banfield-cro-teamviewer/

In this episode, the focus shifts to execution. How to raise standards, drive accountability, and create predictable revenue performance once the structure is in place.

We discuss practical insights on performance management, lifetime value and account prioritisation, balancing inbound and outbound sales, pipeline discipline, KPIs and board-level reporting.